Shohei Ohtani, the two-way superstar of the Los Angeles Dodgers, has solidified his status as one of the most popular athletes globally since penetrating the MLB landscape in 2018. His move to the Dodgers in the winter of 2023 has only amplified his appeal. The global icon, now 31, has become the face of baseball, frequently appearing in various commercials in both domestic and international markets.
Recent data highlights Ohtani’s prominence in the world of sports marketing; in 2025, he topped the list of athletes generating significant marketing revenue, bringing in an astounding $100 million. This figure puts him ahead of prominent figures like LeBron James of the Los Angeles Lakers, who generated $85 million, and soccer legends Lionel Messi and Cristiano Ronaldo, who made $70 million and $60 million respectively.
Ohtani is now among a select group of athletes who have achieved the remarkable milestone of over $100 million in marketing revenue, joining the ranks of golf legend Tiger Woods, tennis star Roger Federer, and NBA superstar Stephen Curry. Over the past several years, the landscape has shifted, with Ohtani emerging as a leader in this regard, succeeding Curry who led in 2024, and James in the years prior.
On the field, Ohtani’s impact has also been significant, having played a pivotal role in securing back-to-back World Series titles for the Dodgers. As they aim for a historic three-peat in 2026—something no team has accomplished since the New York Yankees from 1998 to 2000—Ohtani’s contributions are invaluable.
Despite signing a remarkable 10-year, $700 million contract that defers much of his earnings, allowing for only $2 million annually until 2033, his impressive marketing revenue compensates for it in grand fashion.
Ohtani’s stellar performance both on the field and through his marketing endeavors showcases his unique position in the sports world, providing a hopeful outlook for the future of baseball and its stars. His success story not only elevates his personal brand but also continues to draw fans to the game, promising a bright future for baseball as it evolves.