As part of Slate’s extensive coverage of the upcoming 2026 Winter Olympics, the “Best Jobs at the Olympics” column ventures into the unique roles that can be found during this global sporting event. In this edition, journalist Justin Peters examines the intriguing position held by Shaun White, the renowned snowboarding champion, during the opening ceremony’s Parade of Nations.
Shaun White, a veteran of five Winter Olympics and a three-time gold medalist, will be in the NBC broadcast booth, engaging viewers with his commentary and reflections on his experiences as an Olympic athlete. While viewers enjoy the spectacle of the parade, White will have the opportunity to share anecdotes from his storied career and personal life. With a one-hour window to connect with audiences, his role is seen as critical, especially given his insider experience that allows him to resonate with other athletes’ journeys.
However, this gig is not without its quirks. While White’s unique status offers him a platform to discuss his brands—promoting everything from snowboards to apparel—his self-referential approach could split opinion among some viewers. The temptation to weave personal brand stories into the broadcast might come across as excessive, prompting comments about his detachment from the average viewer’s experience.
Nonetheless, Shaun White’s broadcasting duties aren’t solely about self-promotion. His extensive travels have given him a wealth of geographical knowledge and colorful experiences that he can share, adding an entertaining and educational flair to the commentary. From discussing his recent adventures in a Chilean snowstorm to highlighting overlooked winter sports potential in countries like South Africa, White has the potential to engage viewers with both personality and insight.
Despite the inherent challenges, his presence in the booth is undeniably enviable. Many would welcome the chance to showcase their own brands and experiences on such a major platform. Yet, there’s an underlying humor in the pressure White might feel to balance self-promotion with relatability. The prospect of awkward moments, such as facing ridicule for personal anecdotes about his mother or past nicknames, adds a layer of complexity to his performance as commentator.
On a lighter note, Peters humorously suggests that enhancing White’s role could involve giving his colleagues more airtime, creating a more balanced dynamic during the broadcast. Ultimately, the fun and challenges of White’s job during the Olympics encapsulate not just his singular experience, but the broader tapestry of Olympic culture where celebrity, sport, and personal branding intersect.
In a scorecard assessing various aspects of this role—exposure, enjoyability, enviability, and the presence of quirky hats—White earns a respectable 6 out of 10 points. This makes his job current the most compelling among the Olympic offerings, illustrating the blend of stardom and sport that defines the Olympic experience. The vibrant context of the Winter Games offers hope not only for athletes but also for viewers, who may find their own inspiration in tales of triumph, adventure, and personal growth celebrated during this global event.