Readly, the digital platform for magazines and newspapers, has announced an exciting collaboration with famed Olympic ski jumper Eddie ‘The Eagle’ Edwards to launch a nostalgic Winter Olympic retro series in partnership with The Evening Standard. This initiative aims to promote content related to the Winter Olympics, which are currently taking place in Cortina, Milan.
The Winter Olympic Series will feature retro issues from The Evening Standard, highlighting some of the most celebrated moments in Winter Olympic history. Readers can expect to revisit iconic events such as Torvill and Dean’s gold medal performance with Boléro at the 1984 Sarajevo Games, Robin Cousins’ figure skating triumph in Lake Placid in 1980, and the unforgettable journey of the Jamaican bobsleigh team, along with Eddie the Eagle’s rise to fame as an Olympic symbol.
This year marks the inaugural Olympic series offered by Readly, coinciding with an expected audience of nearly 30 million people following the Winter Olympic Games. Chloe Rushmere, Head of Content UK at Readly, expressed her enthusiasm for the project, stating, “We’re thrilled to give our subscribers unrivalled access to the history of the world’s biggest winter sporting event through the Evening Standard archives.”
The series will cover a range of significant events from various Winter Olympics, including bobsleigh mishaps at the inaugural 1924 Games in Chamonix, the notorious Tonya Harding scandal in Lillehammer in 1994, and milestone competitions throughout winter sports history.
Following this launch, Readly continues its commitment to providing diverse content for its subscribers, covering sports, fitness, lifestyle, and travel. With over 8,000 digital magazines and newspapers available on its platform, Readly remains dedicated to enhancing its offerings and working with various publishers to deliver unique content tailored to the interests of its audience.
This collaboration not only celebrates the rich history of winter sports but also underscores Readly’s dedication to meeting the diverse interests of its subscribers while keeping the spirit of the Winter Olympics alive. With a blend of past achievements and contemporary content, Readly invites its users to immerse themselves in the stories that have shaped the Winter Olympics over the decades. For more details, visit Readly’s website.