In Mars Hill, Maine, McCrum Farms, also known as County Super Spuds, is stepping into the national spotlight as it participates in Lay’s “The Lay’s Challenge” during the upcoming Super Bowl. This unique initiative highlights Lay’s commitment to connecting consumers with their food, showcasing the journey from farm to bag in under 72 hours.
As part of this promotional event, viewers will see a code in a Lay’s commercial during the Super Bowl, allowing them to sign up for home delivery of fresh potato chips. Lay’s promises that consumers will have the ability to track their bag from McCrum Farms right to their doorstep, enhancing the connection between the agricultural origins of their snack and the final product.
This opportunity presents an exciting moment not only for McCrum Farms but also for the wider Aroostook County community, allowing a small local farm to be featured during one of the year’s most-watched events. It highlights the importance of local agriculture on a national scale and provides a platform for farmers to engage with the public directly.
The challenge embodies a positive shift towards greater transparency in the food supply chain, aiming to bring fresher options directly to consumers while celebrating the hard work of local farmers.