Kendall Jenner is the latest face of the adidas Originals brand, as she stars in a striking new campaign for their Spring/Summer 2026 collection. The supermodel recently shared two captivating black and white images on adidas’s Instagram, showcasing a daringly minimalistic look comprised solely of a cropped track jacket and a pair of underwear. The campaign was warmly welcomed online with the caption, “Welcome an icon.”
In the first image from the campaign, Jenner flaunts the cropped track jacket, which prominently features the brand’s hallmark details—Three Stripes along the sleeves and the iconic adidas logo. The accompanying photo highlights the jacket’s cropped design, paired aptly with sleek black underwear that accentuates her figure.
Kendall is known for her audacious fashion choices, having previously embraced similarly bold styles in past campaigns. Just last fall, she partnered with tights brand Calzedonia, where she donned sheer black floral lace stockings in a striking presentation. Additionally, she made headlines at Paris Fashion Week, where her eye-catching sheer gown, adorned with petite tufts of fur, turned heads. The look was completed with matching gloves, metallic stiletto sandals, and gold statement earrings, exemplifying her flair for high-fashion moments.
Currently in Milan for Milan Fashion Week, Jenner has been seen attending events, including the Emporio Armani show. Her arrival at her hotel was another instance of her chic style, highlighted by a pair of slim dark sunglasses that drew comparisons to the elegant Carolyn Bessette-Kennedy.
As Jenner continues to captivate audiences both on and off the runway, her partnership with adidas Originals reinforces her position as a fashion icon, inspiring countless fans to embrace their own unique style.