Today, during the live broadcast of the Closing Ceremony of the Milan Cortina 2026 Olympic Winter Games, NBCUniversal unveiled “LA28 Dreamin’,” a vibrant two-minute promotional video featuring actress and singer Kate Hudson. This spot marks the first promotional push for NBCUniversal’s coverage of the upcoming LA28 Olympic Games, set to be the first Summer Games held in the United States in over three decades.
In “LA28 Dreamin’,” Hudson delivers a fresh take on The Mamas & the Papas’ classic, “California Dreamin’,” channeling the optimism and excitement of Los Angeles as the city prepares to host the XXXIV Olympiad in 2028. The promotional piece stars a range of Team USA athletes, including Olympic and Paralympic champions and hopefuls like Jack Alexy, Jordan Chiles, and Helen Maroulis, among others.
Filmed at notable Los Angeles locations such as Downtown LA, Venice Beach, and the iconic Los Angeles Memorial Coliseum, the video beautifully blends entertainment with athleticism, capturing the true spirit of the host city. Jenny Storms, NBCUniversal’s Chief Marketing Officer, noted that the promotional spot serves as both a tribute to Los Angeles and a forward-looking invitation to fans globally.
Kate Hudson, renowned for her impactful performances in films like “Almost Famous” and “How to Lose a Guy in 10 Days,” emphasizes her commitment to various humanitarian causes while also being an influential figure in the entertainment industry.
The LA28 Olympic Games are scheduled to take place from July 14-30, 2028, showcasing the rich Olympic legacy of Los Angeles, which has previously hosted the Games in 1932 and 1984. NBCUniversal holds the media rights to the Olympic Games through 2036, with future events will include Los Angeles (2028), the French Alps (2030), and Brisbane (2032).
As the Olympic world transitions from Milan to Los Angeles, this promising promotional kickoff hints at the excitement that audiences can look forward to in the years to come. The effective blending of culture, sport, and community spirit in this campaign sets an inspiring tone for the upcoming Games.