The Ministry of Youth and Sports has raised concerns about the declining engagement of iTaukei youth in traditional cultural practices, which poses a risk to the preservation of essential knowledge and customs. Minister Jese Saukuru indicated that the growing fascination with social media has diverted young people’s attention away from cultural traditions, resulting in reduced participation in important social and cultural protocols.
During his remarks, Minister Saukuru stressed the necessity of developing programs aimed at rekindling interest among the youth and ensuring their active involvement in cultural activities. He also urged parents to strengthen their relationships with their children by encouraging participation in events that promote and uphold traditional knowledge.
The urgency of Minister Saukuru’s message underscores a wider concern regarding cultural preservation and the significance of fostering community connections among younger individuals. Through the implementation of engaging initiatives and enhanced family involvement, there is a hopeful pathway toward rejuvenating interest in iTaukei culture among the youth. This endeavor not only seeks to safeguard cultural heritage but also aspires to instill a sense of identity and belonging in future generations, ensuring that these valuable traditions endure.