A new initiative aimed at preventing drug use among children and adolescents is set to launch in Fiji, with plans to establish 30 child-friendly service hubs and 45 student-friendly spaces. This four-year project, funded by the government of Japan, comes at a crucial time as officials highlight the limited availability of counseling and rehabilitation services for young individuals.

Hamish Young, the UNICEF Pacific representative, emphasized the importance of strengthening community-based support to provide children with safe venues to seek help. He noted the positive reforms brought about by the Child Justice Act 2024 but pointed out that there are still significant gaps in services for counseling, rehabilitation, and diversion.

“We are witnessing an alarming increase in the exposure of young people to unsafe homes, exploitation, and drug-related harm,” Mr. Young stated during the project launch in Suva. “Stronger community support is urgently needed to identify risks early and ensure families can access assistance before issues escalate.”

This initiative comes in response to a troubling trend in drug-related cases in Fiji, with police reporting 2,446 incidents between May 2024 and May 2025, including 50 cases involving children. Moreover, schools recorded 3,500 substance abuse cases in 2023, underscoring the pressing need for preventive efforts.

As part of the initiative, parents and caregivers will receive training to develop effective communication and support skills at home. This approach aims to create safe environments for children and adolescents, giving them a reliable place to turn to when they feel anxious or pressured.

“UNICEF is dedicated to ensuring that every child and adolescent in Fiji can grow up in a healthy, safe environment, free from the dangers of drugs,” Mr. Young affirmed, reflecting a hopeful commitment to fostering resilience and support within communities across the nation.

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