Fiji has made significant strides in expanding its overseas markets for locally grown produce, marking a crucial achievement for its agricultural sector. The country is now exporting guava to Japan, while pineapples have successfully entered the Middle Eastern market.
Agriculture Minister Tomasi Tunabuna celebrated this advancement, noting that it not only stimulates export growth but also opens up new income opportunities for the nation’s farmers. He pointed out that the seasonal nature of pineapple production presents a compelling case for establishing large-scale farms aimed at enhancing output during peak seasons. Furthermore, Tunabuna mentioned that produce failing to meet export quality standards can still be processed for sale in different markets, ensuring minimal waste and maximizing resource use.
The minister highlighted Japan as a key market for Fiji’s export expansion. Meanwhile, exports of pineapples to the Middle East commenced in late 2022 and are currently in a trial phase, with early consumer reviews reflecting positive responses. He underscored the necessity of upholding stringent quality standards throughout the production and export processes to ensure ongoing success.
Looking ahead, Fiji is preparing to penetrate the New Zealand market, with Tunabuna expressing strong confidence in the prospects of large-scale pineapple farming. This expansion into new territories bodes well not only for local farmers but also for the broader economy, presenting an optimistic outlook for the future of Fiji’s agricultural landscape. The developments indicate a promising path forward, potentially enhancing food security and economic resilience in the region.