Eileen Gu has emerged as a multifaceted powerhouse at just 22 years old, blending her roles as a college student, a model, and an elite freestyle skier. Fluent in both English and Mandarin, she has not only excelled academically—with a remarkable SAT score of 1560—but has also made headlines on the slopes, recently securing her fifth Olympic medal, a silver in freeski big air. As she prepares for the upcoming freeski halfpipe finals, Gu continues to capture attention on both sides of the Pacific.
Born in the United States but competing for China, Gu embodies a cultural phenomenon, captivating audiences and brands alike. She has struck deals worth millions, positioning herself as a marketing sensation across both countries. The duality of her identity has sparked intense debate, particularly regarding her decision to represent China instead of the U.S., a choice that has drawn a mix of admiration and criticism. Detractors have labeled her a traitor while others celebrate her as a role model for young athletes, especially girls in China who seek representation in sports.
Notably, Gu’s pathway to the Olympics and her choice to compete for China were informed by her desire to inspire young girls who may lack role models in sports, as she explained in a recent interview. Despite the backlash she faces on social media, Gu remains unfazed as she navigates her dual identity, thriving in an environment that blends athletic prowess with commercial success.
Financially, Gu’s decision has proven lucrative. Reports indicate that she and fellow athlete Zhu Yi have earned a combined $14 million from the Beijing Municipal Sports Bureau in the past three years. Forbes estimates Gu’s earnings at $23.1 million in 2025, ranking her among the top female athletes globally, a striking contrast to her earlier years when she was being raised by a single mother in San Francisco.
The criticism surrounding Gu often centers on allegations of opportunism and questions about her loyalty to the U.S. However, this perspective overlooks the complexities of her decision. Athletes often navigate multiple national identities, and Gu’s story reflects a broader trend where talent transcends borders.
As she continues to command attention and resources from both her home in America and her ancestral ties to China, Gu poses an interesting question about nationality, loyalty, and opportunity in a globalized world. Ultimately, her journey raises significant reflections on identity, commerce, and cultural representation, making her one of the most intriguing young athletes in the contemporary sports landscape.