Readly, a leading digital magazine and newspaper application, has partnered with Olympic ski jumping icon Eddie ‘The Eagle’ Edwards for a nostalgic media campaign aimed at celebrating the history of the Winter Olympics. This initiative will spotlight key moments from the past games through a Winter Olympic retro series in collaboration with The Evening Standard, coinciding with the upcoming Winter Olympics in Cortina, Milan.
This unique series features retro issues that encapsulate unforgettable highlights from Winter Olympic history. Some of the noteworthy moments included in the series are Torvill and Dean’s iconic gold win with their Boléro performance at the 1984 Sarajevo Games, Robin Cousins claiming gold in figure skating at the 1980 Lake Placid Games, and the Jamaican bobsleigh team’s inspirational journey.
Chloe Rushmere, the head of content at Readly UK, expressed enthusiasm for this project, stating, “We’re thrilled to give our subscribers unrivalled access to the history of the world’s biggest winter sporting event through the Evening Standard archives.” She emphasized that the collection offers not just Olympic history, but also insights into skiing destinations, fashion, fitness, and the vibrant personalities shaping the winter sports scene.
The Winter Olympic series will encompass a rich array of topics and moments, including:
– The opening ceremony of the first-ever Winter Olympics in Chamonix, 1924.
– The dramatic Tonya Harding scandal at Lillehammer in 1994.
– Historic wins, including Canada’s victory over Germany at Lake Placid in 1932 and the “Miracle on Ice” achieved by the US ice hockey team in 1980.
This groundbreaking series marks the first Olympic-themed offering from Readly, and in light of research indicating that nearly 30 million people are expected to follow the Winter Olympic Games this month, the timing could not be better.
Rushmere concluded, “We are committed to working alongside publishers to provide our subscribers with distinctive content that complements their hobbies and passions, including engaging retrospectives like this.”
Readly’s innovative approach not only enriches the subscriber experience but also serves to honor the legacy of the Winter Olympics, celebrating the athletes and unforgettable moments that have shaped the event over the years.