The popular trio from Bud Light’s commercials, “Big Men on Cul-de-Sac,” is making a comeback for the brand’s Super Bowl ad in 2026, shifting from suburban celebrations to the lively atmosphere of a wedding. The Hollywood Reporter has revealed that Shane Gillis, Post Malone, and Peyton Manning will reprise their roles in the much-anticipated spot for Super Bowl LX, scheduled for February 8 in Santa Clara, California, and set to air on NBC.
This time, instead of a neighborhood block party, the trio will be found enjoying a wedding celebration, complete with sing-alongs to Limp Bizkit and, of course, carrying a Bud Light keg. Actor Nicholas Heffelfinger will take the wheel in a nod to the festive occasion.
Bud Light’s marketing strategy, which has focused on re-engaging familiar faces following a controversy that impacted sales three years ago, is evident in this new commercial. Post Malone will feature in his fifth Bud Light ad, while Manning will appear for the fourth time, and Gillis is making a return for his second consecutive year.
Additionally, the keg featured in the ad ties into a significant promotion by the company. Starting Wednesday and running through Super Bowl Sunday, fans will be able to enjoy a $60 discount on their purchase of a Bud Light keg by scanning a specific QR code.
As the Super Bowl serves as a crucial advertising platform for many brands, Bud Light aims to leverage its annual presence to rebuild and strengthen its reputation in the market. With a familiar cast and an engaging setting, it appears that Bud Light is positioning itself for success this Super Bowl season.