Bad Bunny has unveiled a striking video trailer for his highly anticipated performance at Super Bowl LX, delivering a powerful message of unity and inclusion. The trailer ends with the phrase, “The world will dance,” showcasing a diverse array of people from various ages, races, and styles, all coming together for his performance.
Set against the backdrop of a lush tropical forest—likely his home in Puerto Rico—the clip features Bad Bunny as he cues up “Baille Inovidable,” a track from his latest Grammy-nominated album, “Debí tirar más fotos.” Almost instantly, he is joined by dancers of all backgrounds—young and old, male and female, Latino, Black, Asian, and white. A notable moment in the video features a young man wearing a football jersey and a backward baseball cap, as well as a white man dressed in jeans and a Stetson who showcases his cowboy dance moves, culminating in Bad Bunny performing a celebratory dip with him.
This performance at a culturally significant event serves as a poignant response to any backlash he has faced due to his headlining role in an arena often associated with traditional American values. The backdrop of the Trump Administration’s threats to increase ICE presence at the Super Bowl highlights the stakes involved, yet Bad Bunny’s message remains clear: everyone is welcome to join in celebration, irrespective of political climates.
Interestingly, this will be Bad Bunny’s sole concert on U.S. soil this year, as he previously chose to avoid American venues due to concerns about ICE’s treatment of Latinos. “There was the issue of — like, fucking ICE could be outside [my concert],” he expressed, emphasizing his worries about safety and the impact on his fans.
As he prepares to take the stage, Bad Bunny’s assertive stance conveys that while the diverse world is invited, he remains steadfast in his identity and artistry. This performance promises to be a vibrant celebration of culture and community, signaling a hopeful message that transcends divisive lines and barriers.