World No. 1 Aryna Sabalenka from Belarus is not only making waves on the tennis court with her impressive Grand Slam victories but is also significantly expanding her brand partnerships. As reported by Forbes, she earned a remarkable $30 million in 2025, positioning her as the second highest-earning female tennis player, just behind Poland’s Iga Świątek and Japan’s Naomi Osaka. Notably, $15 million of her earnings came from off-court endorsements, highlighting her marketability as a top athlete.
Sabalenka’s portfolio of sponsors spans various sectors, showcasing her versatility and appeal. In 2023, she became an ambassador for Maestro Dobel, a premium tequila brand that sponsors several WTA tournaments, including the prestigious US Open. Maestro Dobel created a signature cocktail called “MargAryna,” based on Sabalenka’s favorite drink, the Margarita, and even offers discounts during tournaments for fans who join their loyalty program.
Among her first sponsors was the American brand Whoop, known for its advanced fitness trackers that monitor sleep and recovery. Sabalenka has proudly worn the device for nearly 1,200 days. Additionally, she partnered with the luxury Swiss watchmaker Audemars Piguet, known for its exquisite timepieces valued at $225,000.
Her connections extend to the food industry as well; she represents Oakberry, a Brazilian restaurant chain founded by her boyfriend, Georgios Frangulis. They have even launched a signature “Tigrinya” bowl that features açaí, whey protein, and more, priced at about $17.
In the health and wellness arena, Sabalenka is involved with IM8, a manufacturer of nutrient drinks co-owned by football star David Beckham, and has invested in the brand. Furthermore, she collaborates with Electrolit, a Mexican company specializing in rehydration drinks.
While Sabalenka showcases her talent in Nike apparel, her relationship with the brand has faced scrutiny. During the 2022-2023 seasons, she often played in older collections and only debuted her first individual design at the US Open in 2023. This limited support may be attributed to the ongoing sanctions affecting Belarusian and Russian athletes.
Sabalenka’s growing influence both on and off the court highlights her status as a formidable athlete and brand ambassador in the world of tennis. As she continues to build her legacy, fans and sponsors alike are eager to see how her career unfolds in the coming years.