ANZ has renewed its dedication to supporting local excellence by continuing its role as the naming rights sponsor for the Fiji Excellence in Tourism Awards (FETA). This prestigious event is scheduled to take place at the Crowne Plaza Fiji Nadi Bay Resort and Spa on February 28.
For over a decade, ANZ’s partnership with FETA has been a significant part of the bank’s corporate social responsibility initiatives and its strategy to boost economic growth in the South Pacific region. Nathan Wilson, ANZ’s head of Commercial Banking, emphasized that the bank’s support goes beyond mere branding; it is rooted in a deep commitment to the long-term economic stability and prosperity of Fiji.
“ANZ has proudly supported the Fiji Excellence in Tourism Awards for many years, including more than a decade as naming rights sponsor,” Wilson noted. He highlighted the critical role of the tourism sector in Fiji’s economy, which accounts for approximately 40% of the country’s total economic output, significantly influencing employment and foreign exchange.
Wilson explained how the impact of tourism extends beyond major resorts, benefiting various sectors within the local community. By sponsoring the FETA awards, ANZ aims to recognize the outstanding contributions of individuals and businesses in the hospitality industry, thus reinforcing Fiji’s competitive edge globally.
“Supporting these awards is our way of saying ‘We see the impact this industry makes, and we’re right here backing it,’” he said. The recognition provided through the awards not only boosts morale among industry stakeholders but also encourages ongoing investments in the tourism sector.
The sentiment from ANZ’s leadership underscores a powerful message: “When the industry succeeds, Fiji succeeds.” Through this partnership, ANZ is clearly demonstrating its investment in the future of Fiji’s tourism and economic wellbeing, fostering a positive outlook on the nation’s growth and development.