Threads is introducing a new transparency feature designed to enhance user awareness regarding account penalties for rule violations. This update will enable users to access an account status dashboard that provides insights similar to those found on Facebook and Instagram. This dashboard informs users about content that has been removed, posts that cannot be recommended due to violations of community guidelines, and any restrictions on features they may be experiencing. Users who think that a penalty was mistakenly applied will have the option to appeal through this new feature.
The primary goal of this dashboard is to promote clarity regarding actions taken against users’ accounts, thereby helping them to understand how to avoid penalties in the future and to recover content or features they believe have been unjustly restricted. This functionality is currently being rolled out to Threads users and can be found in the “account” section of the settings menu.
In tandem with this new feature, Threads is also expanding its monetization strategies by introducing video ads into its ecosystem. Meta announced that it will begin testing video advertisements with a small selection of users, showing 19:9 or 1:1 ratio videos interspersed within users’ feeds. This initiative follows the initial introduction of advertisements in January and builds on the global roll-out that took place last month.
Additionally, Meta’s advertising strategies will be extended to Facebook and Instagram, where a new “short-form video solution” will place ads next to popular Reels, taking advantage of high engagement rates. New branded partnership ad formats will also be introduced across both platforms, including during Facebook Live sessions.
This combination of transparency and advertising efforts suggests that Meta is keen on enhancing user experience while also exploring profitable avenues for growth within its platforms. The launch of these features reflects a commitment to providing users with greater control and understanding of their engagement on social media.