DoorDash has rolled out a suite of AI-powered tools designed to speed merchant onboarding, polish menu photography and turn app content into merchant websites, the company announced in reporting by TechCrunch. The features are aimed at cutting the time and manual work required for restaurants to get listed and to present menu items online, while adding new marketing and commerce capabilities.
A key addition is an automated onboarding workflow that can pull public information from a merchant’s existing website — including photos, hours and menu items — to auto-populate a DoorDash listing. The generated entry appears in the DoorDash app and can be reviewed and edited by the business owner before it goes live. TechCrunch notes the approach mirrors a solution Amazon introduced in 2024, underscoring a competitive push among platforms to simplify sign-up and listing management for sellers.
DoorDash also upgraded its video tools. Merchants can now tag or mark dish items inside videos so customers watching can place orders directly from the clip. The refreshed video library surfaces analytics such as total views, sales driven by individual videos and sales to new customers, giving restaurants clearer visibility into which content converts. DoorDash says these metrics will help merchants link creative assets more closely to revenue.
On the visual side, the company introduced new AI image-editing features tailored to food photography. “AI Retouch” removes or replaces backgrounds, sharpens images and optimizes lighting while preserving the look of the dish itself; “AI Replate” changes presentation elements like color balance and lighting to make dishes appear more professional. Merchants can also provide a sample photo whose style can be applied across other images, enabling consistent on-brand presentation without a professional photoshoot.
Related Recipes
Claude Faces Elevated Error Rates on Opus 4.6/4.7 as Anthropic Investigates
Cerebras Opens U.S. Market Debut With $56 Billion Valuation After Oversubscribed AI Chip IPO
Cate Blanchett-Backed RSL Media Unveils Machine-Readable Human Consent Standard and Public AI Rights Register
Nokia debuts agentic AI for fixed networks to speed fibre rollouts and cut operational costs
The platform’s e-commerce expansion includes a website builder that generates a storefront using existing DoorDash content — menus, photos and potentially other data pulled from the app. DoorDash said pilot participants saw an average order conversion rate of about 10% from these generated sites. Complementing the web builder is a marketing campaign tool that automates content creation, email outreach and social post scheduling, aiming to give smaller merchants marketing capabilities often available only to larger chains.
“At DoorDash we are continuously developing tools that help merchants succeed – from their first day on the platform to every order after that,” DoorDash’s Brian Tolkin said in a statement. “The new tools reflect our belief that the right technologies should reduce friction, not add to it, so merchants can focus on what they do best: cooking great food and delivering an incredible experience for customers.”
Trending Now
Outlander Final Episode Runs 80 Minutes, Debuts on Starz May 15 With 8 PM ET Linear Air
Michael McGreevy Ignites Waiver-Wire Buzz with 3rd Straight Quality Start, Nine Ks vs Padres
Palisades Fire Memorial Opens as In-Process Site with Public Storytelling and Stonehenge by the Sea
King Charles Joins DJ Set at Buckingham Palace Garden Party for The King’s Trust 50th Anniversary
The launches reflect a broader industry trend of delivery and commerce platforms embedding AI features into merchant workflows, moving beyond logistics into areas such as marketing, storefront management and content production. By automating routine setup tasks and upgrading visual and video commerce tools, DoorDash is betting it can make its marketplace more attractive to restaurants that lack in-house digital or design teams.
Continue Reading
